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brand manager - translation to English
.jpg?width=200 "Hallmark on an English silver spoon, dated to the Medieval period")
![Mosaic showing [[garum]] container, from the house of [[Umbricius Scaurus]] of Pompeii. The inscription which reads "G(ari) F(los) SCO(mbri) SCAURI EX OFFI(CI)NA SCAURI" has been translated as "The flower of garum, made of the mackerel, a product of Scaurus, from the shop of Scaurus"](https://commons.wikimedia.org/wiki/Special:FilePath/Garum Mosaik Pompeji.JPG?width=200 "Mosaic showing [[garum]] container, from the house of [[Umbricius Scaurus]] of Pompeii. The inscription which reads \"G(ari) F(los) SCO(mbri) SCAURI EX OFFI(CI)NA SCAURI\" has been translated as \"The flower of garum, made of the mackerel, a product of Scaurus, from the shop of Scaurus\"")
.svg?width=200 "70x70px")
![In pre-literate societies, the distinctive shape of [[amphorae]] served some of the functions of a label, communicating information about region of origin, the name of the producer and may have carried product [[quality claim]]s](https://commons.wikimedia.org/wiki/Special:FilePath/MuséeÉmileChénon6716.jpg?width=200 "In pre-literate societies, the distinctive shape of [[amphorae]] served some of the functions of a label, communicating information about region of origin, the name of the producer and may have carried product [[quality claim]]s")
['bɛəbrænd]
общая лексика
"Бер бранд" (фирменное название чулочных изделий одноимённой компании)
Definition
Wikipedia
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.
